Looking for a Mother-of-the-Bride dress or special occasion gown without stretching your budget? The Bride & Groom of Mississippi’s Mother-of-the-Bride & Special Occasion Sale is happening October 16–17 in Columbus, Mississippi, with more than 1,000 dresses priced under $699.
During the sale, no Mother-of-the-Bride dress will be priced over $699, making this a great opportunity to shop a wide range of formal styles at a special price. Whether you're getting ready for your daughter's or son's wedding, attending a gala, or looking for a dress for another important event, our collection has plenty to explore.
If you're searching for evening gowns in Jackson, MS, Columbus is worth the drive when you're looking for a larger selection and a dedicated special occasion shopping experience. Appointments are required for the sale and availability is limited, so we recommend booking early.
Special Occasion Dress Styles to Look For
One of the best parts of shopping for a special occasion dress is seeing how many different styles are available. From clean and modern gowns to detailed designs with beading and lace, there's no single formula for finding the right look. It really comes down to what you like and what feels right for your event.
A-Line Dresses
A-line gowns are a classic choice for weddings and formal events. The silhouette is fitted through the bodice and gradually opens into the skirt, creating an easy-to-wear shape that works well for everything from daytime celebrations to evening events.
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Sheath Dresses
For a more streamlined look, consider a sheath dress. This style follows the body's natural shape and often has a clean, polished appearance. A sheath gown can be especially nice for a formal wedding, cocktail event, or evening celebration when you want something sophisticated without a full skirt.
Fit-and-Flare Gowns
Fit-and-flare styles offer a little more drama while still keeping a defined silhouette through the bodice and waist. Depending on the design, the skirt may flare around the knee or lower on the leg. Look for versions with beading, lace, or other details if you want your dress to make more of a statement.
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Jovani
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Ball Gowns
If your event calls for something more formal, a ball gown can be a fun option. With a fitted bodice and full skirt, this style brings plenty of presence to a black-tie wedding, gala, or formal evening celebration.
Details That Can Change the Look of a Gown
The silhouette is only part of the equation. Fabric, neckline, sleeves, and embellishments can completely change the overall feel of a special occasion dress.
Lace: A timeless option that can add texture and detail without overwhelming the gown.
Satin: Smooth and polished, satin can create a sleek look that works beautifully for formal evening events.
Chiffon: Lightweight and fluid, chiffon is a popular choice for gowns with movement.
Velvet: A great option for fall and winter events, especially when you want something with a richer texture.
Beading and sequins: These details can add sparkle and make a gown feel especially appropriate for an evening event.
Statement sleeves: From short sleeves to longer, more dramatic designs, sleeves can add both style and coverage.
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Jovani
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Mother-of-the-Bride Dresses for Every Wedding Style
Shopping for a Mother-of-the-Bride dress is a little different from shopping for an everyday outfit. You want something appropriate for the wedding, comfortable enough to wear throughout the day, and most importantly, something you genuinely love.
Our Mother-of-the-Bride collection includes a variety of colors, fabrics, silhouettes, sleeve options, and levels of embellishment. Whether the wedding is a formal evening affair or a more relaxed celebration, you'll have plenty of options to consider.
And if you're not shopping for a wedding at all, you're still invited. Our special occasion selection includes dresses for wedding guests, galas, anniversary celebrations, formal dinners, and other events where you want to dress up.
Shopping for Special Occasion Dresses Near Jackson, MS?
If you've been searching for Jackson, MS special occasion dresses or formal wear boutiques near Jackson, consider making the trip to The Bride & Groom of Mississippi in Columbus.
Our boutique gives you the opportunity to shop a large selection of formal and special occasion dresses in one place, with a stylist available to help you compare different options. During the Mother-of-the-Bride & Special Occasion Sale, you'll also have the added benefit of special pricing, including more than 1,000 dresses available for under $699.
Because appointments are required and sale appointments are limited, it's a good idea to reserve your time before October 16.
If you're looking for a Mother-of-the-Bride dress or special occasion gown, October 16–17 is a great time to visit The Bride & Groom of Mississippi. With more than 1,000 dresses under $699 and no Mother-of-the-Bride dress priced over $699, you'll have plenty of options to explore while shopping for your next event.
Appointments are required and limited, so don't wait to reserve your time.
Book Your Appointment or Explore Our Evening Collection.